Digital Transformation · Product & SaaS · Experience Design · Bath, Bristol, London
Delivery Director
I'm brought in when delivery is at risk, or when a delivery function needs building from scratch. I stabilise it, put the missing governance and ways of working in place and get it shipped, staying hands-on throughout. Eighteen years leading delivery across digital transformation, product, SaaS and experience design, more recently including AI.
I lead the delivery of complex programmes, the ones that are at risk, messy or need building from scratch. I stabilise them, put the missing governance and ways of working in place and get them shipped. I've done that repeatedly across digital transformation, digital product, SaaS and experience design, in Financial Services, Healthcare, Sport, Energy, Real Estate and Publishing.
I stay hands-on and close to the work. I coach the teams that run delivery and build the tools myself when it helps, including a portfolio prioritisation app I built and Model Sight, an AI product I led at Digitas. I'm a certified Scrum Master and Leader Who Coaches.
I founded and ran a design and digital consultancy for five years, so I understand commercial reality as well as delivery. More recently I've led AI product delivery and adoption.
Brought in to turn around a major transformation programme at risk: an £8m-a-year, 18-month programme with complex technical architecture, extensive third-party integrations and heavy cross-team dependencies. Led a 50-person team across 5 workstreams and 8 integration partners, reporting to the COO. Rebuilt Agile ways of working, offshore communications and governance, lifting productivity by around 40%. Went on to lead the development of Model Sight, an AEO (Answer Engine Optimisation) SaaS product used across multiple clients, showing brands how they rank inside LLMs. Also managed a portfolio of AI projects across the business.
Offering expertise and hands-on support across complex programme & portfolio delivery and business & digital transformation. I also developed tools and operational workflows to improve ways of working.
"An expert at parachuting into problematic programmes and getting them on track."
Joined as Project Director, promoted to Head of Project Management, leading delivery across the agency's largest accounts through 8 direct reports and reporting to the CEO. The FirstGroup account alone spanned five brands within the group, each with its own stakeholders and strategy, alongside Domino's and LIV Golf. Took a struggling account from loss-making to the agency's most profitable by rebuilding delivery, governance and Agile ways of working, lifting client satisfaction by 70%. Built and coached the delivery team and set the delivery standards used across the agency, and was personally responsible for £5m+ of revenue sold to FirstGroup.
At a leading experience design consultancy, led a significant change programme for a major private healthcare organisation, involving a huge portfolio of work. Created a portfolio prioritisation framework that gave leadership clear, data-driven visibility for the first time.
Joined as Senior Producer, hired permanently as Programme Director. Part of the Leadership Team, responsible for recruiting and developing the delivery function. Managed the most complex programmes in the agency and shaped all pre-sales and client engagement strategy.
Promoted to manage and enhance multiple digital products across Publishing and Healthcare. Reported directly to the MD & CEO, instrumental in re-engineering communication processes internally and externally. Drove the company's operational evolution.
Delivered design and digital product programmes at a leading experience design agency for HSBC, Nationwide and Santander, from pre-sale scoping and planning through to delivery. Promoted from Project Manager to Portfolio Manager with lead responsibility for portfolio profitability.
Founded and ran a digital consultancy for five years, offering brand design, web design and digital transformation services. Grew the business from scratch, developing the brand and client base independently. This is where the entrepreneurial and commercial instincts that underpin my approach today were built.
Founded and successfully ran a digital consultancy for 5 years, growing it from a blank slate into a full-service digital transformation business.
Managed portfolios and programmes worth £8 million+ per annum across multiple organisations and sectors.
Improved client satisfaction scores on multiple accounts by at least 70% through governance, communication and Agile coaching.
Designed and built a live portfolio prioritisation tool and led the development of Model Sight, an AEO product showing brands how they rank inside LLMs.
Reduced staff turnover within project teams by an average of 80% through improved leadership, coaching and team culture.
Repeatedly parachuted into at-risk and loss-making programmes and handed back well-run, well-governed operations.
Personally sold £5m of revenue to FirstGroup, turning a loss-making account profitable.
Hired, trained and promoted Project Managers who have gone on to highly successful careers. A genuine source of professional pride.
Delivered programmes across Financial Services, Sport, Healthcare, Energy, Publishing and AI. Genuinely sector-agnostic delivery expertise.
I establish shared understanding before anything moves. That means proper discovery, stakeholder alignment and a prioritisation framework everyone trusts. Speed without clarity just creates expensive rework.
Structure should accelerate delivery, not slow it down. I design governance that gives leadership visibility and teams autonomy, cutting through noise to focus on what genuinely matters for delivery.
The best programmes are built on trusted relationships. I invest heavily in team culture, coaching and communication. A motivated, aligned team consistently outperforms any process.
I bring AI into delivery directly, designing agents and automated workflows that remove repetitive work. I would rather build something that fixes a problem permanently than manage around it.
Available for delivery and programme roles, from delivery manager through to programme director, including AI transformation and AI product work. I stay hands-on whatever the title. Permanent, contract or fractional. Based in Bath with full flexibility for remote, hybrid and on-site work.